This Privacy Policy sets out the way in which any personal information you provide to us is used and kept secure. We respect your privacy and are committed to protecting your personal data.
Welcome to the privacy policy of The Entertainment Department (UK) Limited, a company registered in England and Wales under company number 05586416. Our registered office is Unit D, Mill Court, Featherstone Road, Wolverton Mill, Buckinghamshire, MK12 5EU.
This privacy policy sets out the way in which any personal information you provide to us is used and kept secure. We respect your privacy and are committed to protecting your personal data.
It applies whenever we collect your personal data, including when you use our website, social media or other digital platforms, collectively known as our ‘channels’, so please read it carefully.
Please also use the Glossary to understand the meaning of some of the terms used in this Privacy Policy.
This privacy policy explains what information we may collect about you, how we process it, and the steps we take to ensure that it is kept secure. We also explain your rights in respect of your personal data and how the law protects you.
This website may be used by both adults and children however we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
We aim to meet high standards and so keep our privacy policy under regular review. We may change this privacy policy from time to time. This version was last updated in October 2020.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This privacy policy is issued on behalf of The Entertainment Department (UK) Limited, which is the controller and responsible for this website and referred to as “we”, “us” or “our” in this privacy policy.
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:
Email address: hello@mycheekymonsters.com
Postal address: Unit D, Mill Court, Featherstone Road, Wolverton Mill, Buckinghamshire, MK12 5EU.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
All personal information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy.
We may supplement the information that you provide with other information that we obtain from our liaison with you or which we receive from other organisations, for example, our partners.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Generally, we do not rely on consent as a legal basis for processing your personal data although we will obtain your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
We plan to use your data for the following purposes:
When we provide you with products or services we may collect and store any personal information that you provide to us.
We may, for example, keep a record of your name, address, delivery address, email address, telephone number and payment card details.
When you sign up with us for an online account, register to receive marketing communications from us (and/or our partners), enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we may collect and store any personal information that you provide to us and may use it to personalise and improve your experience on our channels, provide products and services you request from us, and carry out profiling and market research.
When you interact with our channels, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our customers use our channels to enable us to create better content and more relevant communications:
We may also infer your country of location from the IP address you have used to access our digital channels and we may analyse which marketing activity led to your taking specific action on our digital channels (e.g. downloading an app).
We want you to be the first to know about new games and activities, new products, our latest news, competitions and updates, and any special offers we may have.
If you have not already signed up to receive these exciting communications from us, please email hello@mycheekymonsters.com. You can unsubscribe at any time.
Please note, if you do not choose to receive this information, we will be unable to keep you informed of new games and activities, new products, our latest news, competitions and updates, and any special offers we may have.
We may also participate in Facebook’s ‘Custom Audience’ service from time to time. This service enables My Cheeky Monsters to display to you personalised advertisements when you visit Facebook’s social media platforms.
It works by converting your email address to a unique number that Facebook uses to match to unique numbers that Facebook generates from email addresses of its users. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us. If you have given us your consent, you can change your mind at any time by unsubscribing.
In order to provide our products and services to you or to otherwise fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery service organisations, fraud prevention and screening and credit risk management companies, and mailing houses.
We may share your data with advertising networks and/or social media platforms for the purposes of selecting and serving relevant adverts to you via those networks/platforms, and to search engine and analytics providers.
We may share your data with External Third Parties (a) if we are under a legal or regulatory duty to do so, (b) if it is necessary to do so to enforce our terms of use, terms and conditions of sale or other contractual rights.
We may share your data with our carefully selected partners (as may change from time to time) but we will only do this if you have consented to receive marketing relating to our partners.
In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected.
Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. They are often used as a mechanism for websites to remember things that a website browser has done there in the past, for example, clicking on particular buttons, logging in, or having read pages on that site months or years ago.
In common with many other website operators, we use cookies on our website. We use them to improve your experience of using the website by allowing us to tailor what you see to what we have learned about your preferences during your visits to the site.
Our cookies are also used to enable us to develop our website to reflect our customers’ interests by noting who has seen which pages and advertisements, how frequently particular pages are visited and determining the most popular areas of our website, and carefully selected third parties also use cookies to show you more relevant advertising online.
In general, we use the following types of cookie:
Strictly Necessary Cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log in to secure areas of our website, use the shopping cart feature when buying products etc.
Analytical/Performance Cookies: These allow us to recognise and count the number of visitors and see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users can find what they are looking for easily.
Functionality Cookies: These are used to improve the functional performance of the website and make it easier for you to use. For example, they are used to remember that you have previously visited the website and asked to remain logged in to the website.
Targeting Cookies: These cookies record your visit to our website and your browsing habits, such as the pages you have visited and the links you have followed. They are used to deliver advertising which is more relevant to your interests and also may be used to limit the number of times that you see an advertisement. They may be placed by us or by advertising networks with our permission. Please note, these cookies do not contain any of your personal information.
By continuing to use our website without choosing to delete/block cookies, you agree that we can place these types of cookies on your device.
You can manage cookies by activating the setting on your internet browser that allows you to refuse the setting of all or some cookies.
For further information visit www.aboutcookies.org.
Please refer to the instructions or the online help files available via your relevant browser if you wish to manage cookies in this way.
To manage cookies relating to targeted advertising activities, you can visit www.youronlinechoices.com.
To opt-out of being tracked by Google Analytics across all websites you can visit tools.google.com/dlpage/gaoptout.
Please note, if you refuse cookies this may mean that you can’t use some of the additional features of our website and may not be able to access certain parts of the website.
We aim to meet high standards and our policies and procedures are, therefore, constantly under review. From time to time we may change how we use and place cookies. We recommend that you check this page periodically in order to review our current policies and practices.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.
When you submit your credit/debit card details to us, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information.
In addition, we have security procedures in place to protect our paper-based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Where a password is required to access certain areas of our channels, you are responsible for keeping your password secure and confidential. Please do not share or disclose your password to any other person.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. If you have a complaint regarding any aspect of your personal data or this privacy policy, please email us at hello@mycheekymonsters.com.
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Under certain circumstances, you have rights under data protection laws in relation to your personal data. They include rights to:
Further details are set out in the Glossary. If you wish to exercise any of your rights, please contact us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
THIRD PARTIES
External Third Parties
YOUR LEGAL RIGHTS
You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.